Jeon was born in Seoul, and studied in the Department of Theater and Film at Dongguk University. She began her career as a model in 1997, and after appearing in a number of TV sitcoms, her movie debut came in White Valentine (1999). This was followed by a role in Il Mare (2000), which proved to be a success. An American remake of Il Mare, The Lake House, was released June 14, 2006. However, her biggest breakthrough was in My Sassy Girl (2001), a romantic comedy that won her the Best Actress award at the Daejong Film Festival in 2002. In 2004, Jeon starred in Windstruck (내 여자친구를 소개합니다), a 2004 South Koreanfantasy-romantic comedy directed by Kwak Jae-yong. The film was a major success, ranking as the 8th-highest grossing Korean film of 2004. In 2006, she starred in Daisy.
Since her debut as a model for Echo, Jeon has modeled for many fashion companies and more recently, in advertisements for mobile phones and cosmetics. Some of her more popular product endorsements include Giordano, Laneige, and Samsung Anycall.
In 2005, she became the first Korean artist to feature on the cover for the famous fashion magazine ELLE.
Jun will play the lead role of Saya Otonashi in the live-action version of Blood: The Last Vampire, which was filmed in China and Argentina in March 2007. It is slated for a March 2009 release.
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