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Saturday, November 14, 2009
Now that Condé Nast has launched GQ China (in October 2009), I hope to see more Asian male models getting work and recognition in the international scene.
Foreign markets can be risky but highly profitable. New York Magazine reported that Vanity Fair Italia was one of the most profitable magazines on Condé Nast stable of publications. Aside from revenues generated from the ad pages, the magazines are sold mostly from newsstands at full price (€4-€5).
In the US the revenues for publishers are generated primarily from ad pages where rates are determined by circulation numbers. So to beef up the circulation numbers, most magazines offer cheap annual subscriptions ($12-$19/year) to the readers.
Foreign markets can be risky but highly profitable. New York Magazine reported that Vanity Fair Italia was one of the most profitable magazines on Condé Nast stable of publications. Aside from revenues generated from the ad pages, the magazines are sold mostly from newsstands at full price (€4-€5).
In the US the revenues for publishers are generated primarily from ad pages where rates are determined by circulation numbers. So to beef up the circulation numbers, most magazines offer cheap annual subscriptions ($12-$19/year) to the readers.
Models: Daniel Liu (Ford) & Hana Mayeda (Marilyn)Editorial: New York Travel
Magazine: GQ China #2, November 2009
Photographer: Blair Getz Mezibov
Stylist: Grant Pearce
Source: Scanned by 很大很大 @ tFs
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